Content Marketing and LiteracyNovember 24, 2020
Well, we are completely aware of the digital world which covers the whole world. Globally, we are connected to each other through wireless connections on which we all rely. Most importantly, this digital world is the source of awareness whether it is news awareness or brand awareness. People come to know each other and tend to buy things online through this world.
Content marketing is focused on creating brand awareness through publishing content online. Content can be in textual form, video, or image form. In this context, the text is considered to be the most important element.
We all know that English is an international language used for communication. One mistake in a text can cause misunderstanding and several negative outputs that can make us face the consequences. To avoid these, the children’s ambitioning business must learn the spellings at the learning stage. Consider an example spelling for Grade 1 at beginner level.
Poor Spelling and Grammar
When it comes to writing in content marketing, we are aware of the fact that the emergence of social media has led to a more low key approach, primarily due to the informal sector of email, messaging, and social networking sites. Unprofessional usage of language on the national and international streams is extremely popular these days.
Stringing words is not an easy task to perform. The one who is communicating must be an expert in English (Spellings and Grammar). We need rules to make these words understandable. People can become so judgmental that can lead to negative comments followed by the words “unprofessional” and “uneducated”.
While applying for a job, one must be aware of the grammatical rules as well as correct spellings. If not, then this can lead to the disqualification for several reasons including “He/she is very careless”. So, it is very important to have enough education.
It makes big trouble for marketers, especially in the field of content marketing. The websites having grammatical and spelling mistakes are seen to be unprofessional. Most of the readers claim that they stop reading when they find any spelling mistake because according to them, it is inexcusable behavior on a platform where thousands of audiences are reaching. It creates a bad impression.
Sales and marketing area involves a high concentration on the grammars and spellings. The content has to be published online so a writer has to take care of the little things.
Poor grammar and pronunciation mistakes are the brand actions that frustrate users the most on social media. For example, “Lets eat Grandma” is a sentence that can make create a big confusion in understanding what you are trying to say. It should be “Let’s eat, Grandma”. Here, you can see how much big difference punctuation makes. Write up the phrases which a reader can digest.
As I’ve discussed earlier, children must be aware of Grade 1 spelling words to proceed with Grade 2.
Web Users and Poor Content Issues
To make a strong professional impression, it is necessary to bring out your web content with a clear and concise message using correct spellings and grammar. In an online business field, your website is the first place of interaction with your audience and it must appear to be credible, informative, insightful, and clear message holder.
The secret to credible website content is a productive vocabulary baseline – which defines the ability of business holders to interact with the consumers by following correct sentence construction so that the reader doesn’t find their time on social networking sites frustrating and challenging.
To compete with Google’s national literacy test i.e. SEO rules, you must use short sentences, productive vocabulary, correct spellings, and grammar rules. The misspellings and grammatical errors, most importantly, punctuation errors can cause a big fall in the sale because it takes only 10 seconds to judge any brand. With incorrect and inappropriate English rules, no website and brand can succeed.
At the professional level, these types of blunders are not considered mistakes. People stop reading further if they find typos or other language errors that can cause disruption in understanding.
Importance of Error-Free Content
Authoritatively written content is very important for any brand to go up. Compelling content is an element that can make interaction with the targeted audience and increase traffic flow. Moreover, to enhance the search engine rankings, your content must cover all the Search Engine Optimization strategies. Before posting, make sure your content is worth enough to go onboard.
The main point of this topic is spelling and grammar. If spellings and grammar, both are correct then there’s no chance of objecting to the content. Spellquiz.com is widely used by all the people who want to improve their spellings. If you are having difficulty in learning the spellings then go to spellquiz.com and find all the words you need to learn at your current stage. This tool features spelling words from Grade 1 to Grade 12 which is a big PLUS.